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Jeff Bezos Sells $5.7 Billion in Amazon Shares Amid Speculation of CNBC Acquisition

Amazon founder Jeff Bezos has orchestrated a significant sell-off of his company’s shares, liquidating approximately $5.7 billion worth of stock since late June through a pre-arranged 10b5-1 trading plan. The substantial divestment comes amid speculation that the billionaire entrepreneur may be positioning himself for a potential acquisition of business news network CNBC.

The stock sales began around the time of Bezos’ wedding celebrations in Venice, where he initially sold $737 million in shares. According to Securities and Exchange Commission filings, the selling continued through last week, when Bezos disposed of his final 4.2 million shares for $954 million. In total, the pre-planned trading arrangement allowed for the sale of up to 25 million shares, a target that has now been reached.

The timing of these transactions has drawn particular attention as reports surface about Bezos’ possible interest in acquiring CNBC. According to sources cited by The New York Post, the 61-year-old tech mogul has expressed interest to business associates about purchasing the cable network following its anticipated spin-off from NBCUniversal parent company Comcast later this year.

Industry insiders suggest that CNBC could serve as a strategic addition to Bezos’ media portfolio, potentially offering a more balanced voice compared to his existing media holding, The Washington Post, which has faced criticism for its left-leaning editorial stance. A source close to Bezos indicated that the business news network would “align well with his interests” and could function as a “neutral voice” within his media holdings.

However, the potential deal remains speculative at this stage. Sources within Comcast have indicated that Bezos has not yet made any formal approach to the company’s CEO Brian Roberts regarding a potential acquisition. The timing of the stock sales and the emergence of these acquisition rumors has nonetheless fueled considerable discussion in business circles about Bezos’ future strategic moves.

The stock disposals have been executed during a period of recovery for Amazon’s share price, which has rebounded significantly from its April lows. This timing has allowed Bezos to maximize the value of his divestment while maintaining his position as one of the world’s wealthiest individuals.

The structured nature of the stock sales through a 10b5-1 plan is significant, as such arrangements are designed to help executives avoid accusations of insider trading by establishing predetermined trading schedules. These plans specify the timing and quantity of shares to be sold in advance, providing a legal framework for executives to diversify their holdings while complying with securities regulations.

This latest series of transactions represents one of Bezos’ largest recent divestments of Amazon stock, though he maintains substantial holdings in the company he founded. The moves come at a time when the media landscape continues to evolve, with traditional networks facing increasing competition from digital platforms and streaming services.

Should Bezos proceed with a bid for CNBC, it would mark another significant expansion of his business empire beyond the e-commerce giant he built, following his acquisition of The Washington Post in 2013 for $250 million. The potential addition of a major business news network to his portfolio could provide strategic synergies with his existing media interests while potentially reshaping the business news landscape.